An Easter Bloom

Flower Power

Aimee Teegarden plays a young lady in her mid twenties who has lost her faith because her Dad, who was very into church and Christianity, died of a heart attack. She has come home to “the farm” to help her still religious mother. The farm is a flower farm that is struggling because of what I like to call “bad business.” This is a condition that most Hallmark businesses that need to be saved suffer from. Basically, it can be defined as owners who, allergic to making a profit, try to run a business based on a very flawed business plan. This includes but is not limited to having a store with little to no merchandise in it, having a store with merchandise that people only buy a  month and a half out of the year, merchandise that no one would ever want and refusing to sell merchandise that they actually might want, a business that gives its products away for free, a business with no workers or volunteer workers, owners who have no idea how to use modern business tools like social media, etc., etc. To add to the financial difficulties, usually the owners live in huge and gorgeous  McMansions as do Aimee and her mother. Their lifestyle is supported by people who come to the flower farm to “pick their own bouquets”. There is no mention of any large clients who buy their flowers wholesale in bulk. No 1-800-FLOWERS inc., in sight. Plus this is one of those farms that don’t have any farm workers.

Because of too cold weather, the flowers of Aimee’s flower farm won’t grow in time for Easter, prime bouquet season. We know this because Aimee keeps stabbing at the concrete-like ground with a farm implement and muttering things about God in a bad way. Also they apparently don’t have a greenhouse. Presumably her farm is all perennials because there is no mention of not being able to plant seeds, which wouldn’t bloom in time for Easter anyway. But the odd thing is that there are flowers all around everywhere you look in this town, including in Aimee’s house. Where are those flowers coming from? Maybe Aimee and her mother’s farm is cursed, because it is apparently the only flower farm in the north east that can’t grow flowers. Maybe they need an exorcist in addition to the mother’s faith and prayer.  Anyway, the mortgage has not been paid in months and they just got a foreclosure letter from the bank. Aimee can’t believe it and doesn’t understand. Plus, the bank has turned down their loan application which is not surprising because they have not paid their mortgage in months and are foreclosing. It’s like trying to pay your credit card bill with your credit card. But Aimee and her mother are very disappointed that their fool-proof plan of borrowing money from the people you owe money to did not work. Possible salvation arrives when their good-guy neighbor offers to buy the farm for a generous amount of money which sounds like more than the farm is worth. He is turned down because that is the way it is with struggling businesses in Hallmarkland. The struggling owners always prefer to have the bank take over leaving them with nothing rather than selling their failing businesses for mucho dinero. In order to stave off disaster, Aimee is going to increase her hours at the coffee shop she works at and her mother will do more baking of Snickerdoodles that the coffee shop owner has generously offered to sell without taking a cut of the profits. Good plan. Solid. People like to give Aimee and her mother stuff throughout this whole movie. Also, the mom is going to increase her hours at the accountants. What? She works for an accountant? Amazing.

Thanks to her new friendship with a nice woman and former florist who has moved back to town from a long absence, Aimee enters a statewide flower arranging contest which she had no idea existed despite selling flowers for a living. The prize money for first prize is $20,000 dollars! Who is sponsoring this contest that can afford to offer a $20,000 purse for first prize? That’s the business I would want to be in. This nice woman is the mother of the new pastor at church who is the love interest. While teaching Aimee the basics of flower arranging she is also one of the several sources of inspirational quotes that inspire Aimee throughout the movie and, along with the handsome new pastor, lead her back to church and God.

Spoiler alert. To make a long story short, Aimee comes in second and doesn’t get the $20,000 needed to save the farm. The pastor and she become a couple after a breach is healed caused by Aimee eavesdropping on a private conversation the pastor was having and her misunderstanding of what was going on.  His mother heals a beef she has had with the town grouch with a heart of gold, who happens to be the winner of the $20,000 prize. Also the pastor tells his parishioners his big secret that he is a fan of extreme sports and because of an accident he had, he was almost paralyzed and one of his former students was left in a wheelchair. Throughout the movie, Aimee has been accepting gifts from enablers kind townspeople. Buying all of Mom’s snickerdoodles, free flowers so she doesn’t have to practice with artificial ones, free flower arranging lessons, free clothes, etc. So it is no surprise when the winner of the contest, for no reason whatsoever, bestows her prize money on Aimee with no strings attached. Aimee is pleased to accept.  So the farm is temporarily saved. Do the flowers ever sprout? We never find out. But it doesn’t matter, because Aimee and Mom are finally going to have another income stream thanks to the bright idea of turning the farm into a wedding venue. There is no evidence that they know any more about weddings than they do about flowers, but let’s have faith that it just might work. Bless them.  I’m giving this 5 stars because I like Ben Hollingsworth who played the pastor. His mother was nice and I liked the actress who played her too. It was a sweet movie that was very appropriate for Easter, being about miraculous happenings and such.

Rating: 5 out of 10.

15 thoughts on “An Easter Bloom

    • I definitely thought of that one! I was going to link each of my examples to reviews, but there were so many examples of each plus many more that it was just too overwhelming. My category of “bad business” links to 30 Hallmarks.

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  1. I just watched it tonight.

    i thought I wouldn’t read the review first, lol.

    so many of these movies are the same.

    i watch so I can rate them and delete the recordings

    Funny review, thanks. I always like reading your reviews. I usually agree completely.

    Anne

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