By Walter Isaacson

“Some people say, “Give the customers what they want.” But that’s not my approach. Out job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'” People don’t know what they want until you show it to them.”

I read this a while back.
This Biography reveals what a piece of work Steve Jobs was. And not in a good way. He was a genius in many ways, but a huge failure as a man. Those who idolize Jobs will be ruffled by this book. I do give credit to Jobs for choosing a biographer who was not afraid to be balanced and reveal his flaws as well as his genius and successes. And this fits with his character. He would not have tolerated a sycophantic puff piece. Even though he mellowed in later years, he was not a good man. It is telling that I have not heard or read of anyone who was close to Steve Jobs come out to condemn or dispute any of its facts or revelations.

September 14, 2020